Skip to main content

Proptech 

Latinx Revops books qualified meetings for U.S. PropTechs. GTM strategy, AI-assisted research, EN/ES SDRs, and ICP-matched channels to reach Owners, Developers, Asset & Property Managers.

Book a Meeting
Banner Proptech
We’ve helped great businesses
get in front of their ideal clients

Problems We Solve

Frame 143

Technology-Skeptical Buyers in a Traditional Industry

Many decision-makers have been burned by failed implementations before. Outreach needs to lead with proven ROI and comparable case studies, not feature lists.

Frame 143

The Relationship Economy of Real Estate

Decisions are rarely made from a cold email. The industry runs on referrals, introductions, and trust built over time.
Frame 143

Bifurcated US-Mexico Market Opportunity

Mexico is experiencing its own proptech boom, with significant investment in digital platforms for its fast-growing residential and commercial markets.
Frame 143

Multiple Distinct Buyer Personas

Developers, investors, property managers, construction companies, and brokers each have completely different pain points and purchasing processes.
Frame 143

Technology-Skeptical Buyers in a Traditional Industry

Many decision-makers have been burned by failed implementations before. Outreach needs to lead with proven ROI and comparable case studies, not feature lists.

Frame 143

The Relationship Economy of Real Estate

Decisions are rarely made from a cold email. The industry runs on referrals, introductions, and trust built over time.
Frame 143

Bifurcated US-Mexico Market Opportunity

Mexico is experiencing its own proptech boom, with significant investment in digital platforms for its fast-growing residential and commercial markets.
Frame 143

Multiple Distinct Buyer Personas

Developers, investors, property managers, construction companies, and brokers each have completely different pain points and purchasing processes.

How We Solve Them

Lease-Up Programs, Resident Onboarding, and the Metrics That Prove Adoption

We connect PropTech vendors with multifamily and single-family rental operators, property managers, and facilities teams — covering tenant apps, smart locks, parking, and EV charging, tracked against adoption rate, ticket reduction, and NOI uplift.

proptech 1-1

Jobsite Access, Safety Compliance, and Faster Crew Onboarding

We reach developers, owner's reps, and construction managers driving VDC/BIM and project controls decisions — covering jobsite badging, safety workflows, and field coordination, measured against safety incident reduction and Procore/Autodesk integrations.

proptech 2-1

Two Engines at Once: Inventory Supply and Revenue

For listing marketplaces and real estate portals, we run outreach on two fronts simultaneously: building inventory supply by reaching landlords and brokers, and driving revenue by connecting with advertisers and mortgage or insurance partners.

proptech 3-1

One Partner Covering Both Pipeline and Retention

Beyond booking meetings, we can run your customer experience layer — trained agents who master your platform to deliver 24/7, high-touch support that turns satisfied tenants and owners into long-term clients.

proptech4

A Direct Line Into the Fastest-Growing Real Estate Market in the US

Hispanic consumers represent 19% of the US population and over 62 million people, including 3.3 million Latino-owned SMBs. Our fully bilingual team reaches property owners, developers, and operators in this market authentically.

proptech5

Lease-Up Programs, Resident Onboarding, and the Metrics That Prove Adoption

We connect PropTech vendors with multifamily and single-family rental operators, property managers, and facilities teams — covering tenant apps, smart locks, parking, and EV charging, tracked against adoption rate, ticket reduction, and NOI uplift.

Jobsite Access, Safety Compliance, and Faster Crew Onboarding

We reach developers, owner's reps, and construction managers driving VDC/BIM and project controls decisions — covering jobsite badging, safety workflows, and field coordination, measured against safety incident reduction and Procore/Autodesk integrations.

Two Engines at Once: Inventory Supply and Revenue

For listing marketplaces and real estate portals, we run outreach on two fronts simultaneously: building inventory supply by reaching landlords and brokers, and driving revenue by connecting with advertisers and mortgage or insurance partners.

One Partner Covering Both Pipeline and Retention

Beyond booking meetings, we can run your customer experience layer — trained agents who master your platform to deliver 24/7, high-touch support that turns satisfied tenants and owners into long-term clients.

A Direct Line Into the Fastest-Growing Real Estate Market in the US

Hispanic consumers represent 19% of the US population and over 62 million people, including 3.3 million Latino-owned SMBs. Our fully bilingual team reaches property owners, developers, and operators in this market authentically.

Deep Sub-sector Expertise

Real Estate Transaction & CRM Technology

Platforms for managing the sales process, CRM for agents and developers, e-signature and digital closing solutions.

Construction Technology (ConTech)

Project management, BIM software, construction ERP, field management applications. Buyers: project managers, construction directors, owners' reps.

Property Management Technology

Leasing management, maintenance workflows, tenant communication, financial reporting, smart building integration.

Smart Building & IoT Solutions

Building automation, energy management, access control, occupant experience apps. Buyers: asset managers, facility managers, corporate real estate directors.

Real Estate Data & Analytics Platforms

Market intelligence tools, automated valuation models, investment analysis platforms. Buyers: investment managers, portfolio analysts.

Real Estate Investment & Capital Platforms

Crowdfunding platforms, fractional ownership technology, fund administration platforms for real estate.

Co-Working & Flexible Space Technology

Flex space inventory management, member management, access control and billing for co-working operators.
How We Build Your Campaign
Vector

Week 1

ICP & Segment Mapping: Identify target segment — residential, commercial, or construction — and the specific buyer roles within it. 

Vector

Weeks 1-2

Stakeholder Research & Messaging: Persona-specific messaging built for each distinct buyer type, reviewed and approved before launch. 

Vector

Week 2-3

Multi-Channel Outreach Launch: Email, phone, and LinkedIn outreach begins, calibrated to a technology-skeptical, relationship-driven buyer. 

Vector

Ongoing

Qualification & Meeting Delivery: Every meeting qualified and briefed before reaching your calendar. 

Vector

Ongoing

Long-Cycle Relationship Nurture: Structured contact that builds genuine relationship equity over time, not transactional pitches. 

Vector

Weekly

Weekly Reporting: Contact rate, response rate, qualified pipeline value by segment.

The Real Cost Of Doing This In-House

In-House PropTech SDR
Axeller Revops
Annual fully-loaded cost
$85,000 to $130,000+
Up to 65-70% lower
Time to credible outreach
60 to 90 days
14 to 21 days
Management
Ongoing internal time
Dedicated program manager included
Bilingual US-Mexico coverage
Requires separate hire
Built in

Results You Can Expect

19%
Of the US population is Hispanic
62M+
Hispanic consumers in the US
3.3M
Latino-owned SMBs in the US

Who This Is Built For

proptech6

Residential Real Estate

Multifamily and SFR operators, property managers, brokers, and security/facilities teams — for tenant apps, smart locks, parking, and EV charging, driving lease-up and retrofit programs.

proptech7

Commercial Real Estate (CRE)

REITs and owner-operators, engineering, IT/OT, security, and procurement teams — for access modernization, BMS/IoT analytics, and ESG reporting, driving pilot-to-rollout motions.
proptech8

Construction & Development

Developers, owner's reps, construction managers, design-build and MEP integrators — for jobsite access, safety compliance, and IoT asset tracking, driving faster crew onboarding and fewer site delays.

FAQ

Campaigns lead with proven ROI and comparable case studies rather than feature lists, real estate buyers respond to evidence, not promises.
Yes, native English and Spanish campaigns run in parallel, with unified reporting.
Each persona, developer, investor, property manager, broker, gets its own messaging track built around their specific priorities.
Typically within 3-5 weeks of launch, though relationship-building in real estate often extends the full sales cycle beyond the first meeting.

Boost your business

with Axeller Revops.

Focus on closing, we’ll handle the rest.

Book a Meeting